The British automaker specializes in racing and technology, but hopes to build tens of thousands of new cars by 2020 according to its CEO, Mike Gascoyne. Currently Caterham and Renault are working on a new sports car which will share nearly identical bodies but each will create its own design for styling. According to Gascoyne, the new sports car will draw inspiration from the current Seven model and will be designed using in-house designers along with a “well known U.K. design house.”
More importantly though, the automaker is already looking ahead to the future and plans to add several models to its lineup over the next decade. Some of these will not be sports cars, but rather conventional automobiles (including SUVs) to help expand its portfolio and capture additional market share. Caterham’s ultimate goal is to build a profitable model that can help fund its F1 team.
“We’re not fools,” Gascoyne said. “Anyone can see that a company making nothing but two-seaters can’t hope to be very successful at present. Our cars will have other body styles. Our plan is to use Tony Fernandes’ contacts in Asia to sell cars into a specialist market that is expanding fast.”
[Source: Autocar UK]