Coda Dumping Employees to Cut Costs

Coda Dumping Employees to Cut Costs

California EV start-up Coda Automotive launched its first and likely last stab at the electric car market this year.

The harsh reality of trying to break in seems to be coming to a head for Coda as reports of massive layoffs emerge. AutoGuide reached out to public relations representative Allie Mayer who has yet to respond, but information suggests that more than 50 employees were affected by the layoff.

SEE ALSO: 2012 CODA EV Review

Plug In Cars reports that an anonymous source said “they just cut everybody they possibly could,” and that “its a real mess.”

An unfortunately predictable outcome, Coda has been grasping at sales for months with incentives like a free GE WattStation home charging unit, or 10,000 miles of free fuel via a $552 rebate before that.

But at $37,250, the car proved too rich for most EV buyers’ blood. Worse yet, rough reviews and a two-star NHTSA frontal crash test rating, it seems, made it tough to keep afloat.

[Source: Plug In Cars]

  • J Mack

    What a joke. People don’t buy good electric cars. They certainly aren’t going to buy a shitty one.

  • Jimmy DeanFan246

    Yeah but it’s still sad to see this happening. Small companies failing is always depressing because it reinforces the idea that America is forgetting how to innovate. True or not, it’s hard to feel good about this.

    The Coda was an ugly duckling, yes, but the battery and propulsion system is leaps ahead of most other automakers. The Leaf stinks by comparison. It’s just too bad nobody wants EVs outside of liberal la la land *cough* California.