California EV start-up Coda Automotive launched its first and likely last stab at the electric car market this year.
The harsh reality of trying to break in seems to be coming to a head for Coda as reports of massive layoffs emerge. AutoGuide reached out to public relations representative Allie Mayer who has yet to respond, but information suggests that more than 50 employees were affected by the layoff.
SEE ALSO: 2012 CODA EV Review
Plug In Cars reports that an anonymous source said “they just cut everybody they possibly could,” and that “its a real mess.”
An unfortunately predictable outcome, Coda has been grasping at sales for months with incentives like a free GE WattStation home charging unit, or 10,000 miles of free fuel via a $552 rebate before that.
But at $37,250, the car proved too rich for most EV buyers’ blood. Worse yet, rough reviews and a two-star NHTSA frontal crash test rating, it seems, made it tough to keep afloat.
[Source: Plug In Cars]