Interested in a Fiat or Chrysler and currently driving around in a Volkswagen? The automaker is now offering a $1,000 rebate to current VW owners in America if they wish to buy a Fiat or Chrysler vehicle.
Though it might seem a tactic for Fiat-Chrysler to move some vehicles against Europe’s largest automaker, the jab is actually spearheaded by Sergio Marchionne, CEO of Fiat SpA, who has been in disagreement with Volkswagen over auto pricing in Europe.
Marchionne was recently chosen for a second one-year term as president of the European Automobile Manufacturers’ Association where he has been calling for cooperation among the region’s carmakers to close factories as the European automotive industry continues to struggle. Volkswagen has been one of the German automakers that have been adamant against the strategy.
According to the Chrysler website, the U.S. rebate offer is available for current Volkswagen owners looking into buying a Fiat or Chrysler vehicle. Buyers don’t even have to sell or trade-in their Volkswagen to take advantage of the deal.
[Source: Detroit News]