Fiat Calls Leaf Ugly, Nissan Fires Back

Fiat Calls Leaf Ugly, Nissan Fires Back

Bullying isn’t funny… unless it involves a couple of car companies calling each other’s products ugly. Then its hysterical. 

Sort of like Daffy Duck blowing raspberries at Elmer Fudd, Fiat marketing boss Matt Davis made a cheeky remark while critiquing the Nissan Leaf.

“Let’s be honest, ugliness is probably one of the worst forms of pollution,” Davis said to Bloomberg News, talking about the Leaf. “The Fiat 500e proves that you do not have to give up on good looks to deliver an electric car.”

Having been slapped in the face, Nissan didn’t have any problem puffing on a little baby powder and smacking back.

“Let’s face it, Fiat has not shied away from controversial styling themselves,” Nissan head of global marketing communications Simon Sproule told Automotive News today. “Many would describe many of their products as visual pollution. Take a long, hard look at the Fiat Doblo.”

SEE ALSO: Fiat 500e is Orange, White, Electric: 2012 LA Auto Show

Fiat introduced its 500e last week during the press preview of the L.A. Auto Show alongside the Abarth Cabrio and much larger 500L. The latter are meant to be sold in full-scale production, but Fiat’s new EV is a compliance car that won’t even be sold in Europe.

Instead, the brand is offering it at an expected $10,000 loss per sale purely for the privilege to keep selling cars in the lucrative California market.

“They chose the smallest vehicle in their range with the least amount of passenger functionality,” Sproule said. “I don’t think they have the credibility or the hardware to stand behind these kind of statements. Either you’re committed to it or not.”

[Source: Auto News]

  • earnest116

    Oh, that isn’t a very stylish car. Style isn’t
    important if you consider buying a van but I’d rather go for Fiat
    Professional vans. I’m impressed by the commercial vans’ load capacity and
    van safety.