Remora fish survive by attaching to sharks. Barnacle cling to boats and big rocks. Now, Fisker Automotive is planning similar tactics with a larger automaker.
Former Chevrolet Volt chief engineer and now-Fisker CEO Tony Posawatz said the startup is working on three potential deals where executives at the “highest levels” are involved in “talking specifics,” according to Automotive News.
“We are absolutely committed to making this company win longer term, and the history of smaller companies living on their own in the automotive business is not stellar,” Posawatz said. “We are not going to go it alone.”
But finding a partner might be hard for the frequently scrutinized luxury automaker. A series of embarrassing incidents over the course of the year likely damaged the brand’s reputation.
While those flaws turned out to be now-bankrupt battery maker A123′s fault, bad press coverage blows were already dealt when that information surfaced.
Even if Posawatz proves to have a silver tongue in the talks he mentioned, there are still other problems with the brand that could scare a deal away.
The Karma runs on the same idea as the Chevrolet Volt. Both cars use an electric drivetrain with gasoline engines on board to act as generators. Still, in purely electric mode, the Karma is about half as efficient as the Volt.
[Source: Automotive News]