Ford’s SVT Raptor pickup truck is sort of a rock star in the off-road world and just like so many bands, the truck is more than a great performer. It’s also good at selling merchandise.
“We knew we had a winner on our hands when we first introduced Raptor to the toy and video game companies three years ago,” said Ford licensing manager Mark Bentley. “Licensing executives from all the top brands immediately understood Raptor’s potential and moved quickly to sign agreements with Ford Global Brand Licensing. They have not regretted that decision.”
Licensed merchandise modelled after the car ranges from video game recreations to Hot Wheels models and even Power Wheels battery-powered cars.
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“Raptor products can be found in nearly every major distribution channel,” said Bentley. “From toy retailers such as Toys R Us, Walmart and Target, to hobby stores such as Hobby Lobby, Michaels, smaller independent retailers, drug store chains and dollar stores, Raptor is everywhere.”
With a $43,340 starting price, you might not be able to justify buying the real thing for Christmas next week, but there are plenty of ways to fantasize.
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