GM Confirms 2014 Trucks will have no Hybrid Option

GM Confirms 2014 Trucks will have no Hybrid Option

Although previous reports alluded to this,  General Motors has confirmed that the new generation of its pickup trucks will not have a hybrid option.

“In this truck we decided to go with the EcoTec3 technology, with the V-6 and the two V-8s, and we think that’s the best solution for our customers,” said GM North American President Mark Reuss to Green Car Reports. “So with this next generation it will not be a hybrid.”

SEE ALSO: GM Hybrid Trucks and SUVs Future Uncertain

GM’s hybrid pickups were never a huge hit in the market place, falling short of sales expectations. This is mainly attributed to the truck’s high prices, which start at $40,885 for the Chevy, while the GMC starts at $41,305 for 2013. With the new lineup of EcoTec3 engines, GM is betting on cylinder deactivation, direct injection and variable valve timing to give the trucks good fuel efficiency, though the numbers haven’t been announced yet.

SEE ALSO: 2014 Chevy Silverado, GMC Sierra Preview: Best in Class Fuel Economy, Power Promised

GM’s hybrid SUVs are also likely to be discontinued, save the Cadillac Escalade hybrid, which wouldn’t be weighed down by the high price tag of the hybrid system. GM would not officially reveal plans for the hybrid SUVs.

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[Source: Green Car Reports]