Maserati wants to broaden its reach into new market segments which means venturing beyond its two core models — the Quattroporte and GranTurismo.
Specifically, the brand will soon venture into the luxury crossover market. First, with a product sharing the Jeep Grand Cherokee platform to be in line with the Mercedes M-Class. Maserati previewed that vehicle in its Kubang concept, but the production version will be called the Levante.
Apart from that, Car and Driver is also reporting that an unnamed source is saying the brand is also planning to launch a smaller crossover targeting the Audi Q5 and Porsche Macan. The smaller utility vehicle’s name is still a mystery, but it will ride on Fiat’s long-wheelbase Compact U.S. Wide platform. That suggests this will be a taller, and much more luxurious relative of the Dodge Dart.
In the more immediate future, Maserati will also roll out its sixth-generation Quattroporte as well as starting production on the Ghibli sedan before the end of 2013. Then in 2014, the next-generation GranTurismo will be released and followed in 2015 by the convertible version.
[Source: Car and Driver]