Hyundai and Sirius XM just announced an extended relationship meaning the automaker will continue to offer satellite radio as a standard feature in its cars.
“We are pleased to continue giving Hyundai customers access to SiriusXM’s best-in-class audio entertainment as a standard feature across our vehicle lineup,” said Hyundai Senior Group Manager Michael Deitz.
One of several premium features the Korean brand offers over competing automakers, Hyundai made a strong push over the last few years to bolster its image and perceived value among consumers. A big part of that has been in offering features like headed seats and side mirrors, touch screens and others normally associated with higher trim levels.
It’s a push that saw the Honda Civic refreshed after only a year on the market and something likely to keep buyers interested; At least for now.
“Customers tell us that quality audio entertainment is one of the most important features in a vehicle, so the continuation of our relationship with SiriusXM makes their very first experiences in their new Hyundai even more memorable,” Deitz said.