Satellite Radio to Continue as Hyundai Standard Feature

Satellite Radio to Continue as Hyundai Standard Feature

Hyundai and Sirius XM just announced an extended relationship meaning the automaker will continue to offer satellite radio as a standard feature in its cars.

“We are pleased to continue giving Hyundai customers access to SiriusXM’s best-in-class audio entertainment as a standard feature across our vehicle lineup,” said Hyundai Senior Group Manager Michael Deitz.

One of several premium features the Korean brand offers over competing automakers, Hyundai made a strong push over the last few years to bolster its image and perceived value among consumers. A big part of that has been in offering features like headed seats and side mirrors, touch screens and others normally associated with higher trim levels.

It’s a push that saw the Honda Civic refreshed after only a year on the market and something likely to keep buyers interested; At least for now.

“Customers tell us that quality audio entertainment is one of the most important features in a vehicle, so the continuation of our relationship with SiriusXM makes their very first experiences in their new Hyundai even more memorable,” Deitz said.