Despite irking the National Automobile Dealers Association and being slapped with lawsuits, EV maker Tesla won a license to sell cars near Boston.
Unlike most automakers, Tesla use boutique retail locations to promote its vehicles, circumventing traditional dealer networks. It’s a strategy that seems to be paying off for the niche company, which is a rare instance of a seemingly successful startup in the car world. That game plan hasn’t gone unnoticed.
Earlier in the year, Leonard Bellavia, an attorney who specializes in working with auto dealers said “the idea that they’re reinventing automotive retailing is somewhat laughable,” but it seems the joke was actually on Tesla’s naysayers.
Far from feeling intimidated, Tesla sales vice president George Blankenship smiled and said the brand isn’t worried about the lawsuits while talking with AutoGuide.
Tesla won approval for its license by a four-to-one vote for a license in Natick, which is just outside Boston. However, there are conditions. The company is required to transfer its lease on the property to its Massachusetts subsidiary.
The approval “will enable us to provide the residents of Natick and surrounding areas with a complete experience that will take them from initial education and information about EVs to the purchase, delivery and service of their Tesla vehicle if they choose to buy one.”