5. EVs Fizzle, Tesla Soars
With the exception of Toyota’s Prius lineup, sales of hybrids and electric vehicles have been all but nonexistent. Customers just aren’t interested in paying top-dollar for cars with compromised range and other tradeoffs. When recent customer satisfaction scores are factored in the situation goes from bad to tragic.
For dealers, moving EVs in any significant volume is like trying to sell sand to a Saudi. Executives at Nissan have even had to back-track on past statements about how many Leav EVs would be sold in the year.
But there is one exception to this situation. Tesla, the Silicon Valley startup, has a winner on its hand in the form of the Model S sedan. This $50,000 four-door is sold out and supposedly the company already has more than 6,500 orders in the book for 2013. They expect to turn a profit in the new year as well. How’s that for bucking the trend?