Swedish automaker Volvo is working with telecommunications company Ericsson, one of the country’s biggest companies.
Typically an industry innovator, Volvo is late to the game with introducing cloud-based technology to its cars. Other brands leaving it behind from an entertainment technology standpoint. The service will be called the “Connected Vehicle Cloud,” and will offer apps already available in other cars like Yelp and Pandora.
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“We clearly see that cars in the near future will integrate the same level of digital services that consumers today are used to have in their homes or at work. This is a strategically important part of Volvo Cars’ investments for the future where we intend to take a leading position,” said Volvo executive Lex Kerssemakers.
But doing that won’t be simple. Brands trying to break new ground in the area often struggle. MyFord Touch has held the brand back in Consumer Reports evaluations consistently for years and the consumer reviews group also found the Cadillac CUE system to be sup par.
Meanwhile, Chrysler is finding success in hanging back and letting others make mistakes. It’s uConnect system doesn’t take any risks, but it’s easy to use.
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