2014 Chevrolet Corvette Limited to ‘High-Volume’ Dealers

2014 Chevrolet Corvette Limited to ‘High-Volume’ Dealers

The 2014 Chevy Corvette is set to hit dealerships by late summer of 2013, though for the first time in GM’s history, only certain dealers will be granted access to the bow tie brand’s sports car. 

Only dealers who managed to sell four or more Corvettes in 2012 will be granted access to sell the new 2014 model. “I don’t anticipate getting the new Corvette this year, and many smaller dealers like me won’t get it either,” says Byron Hansen, a Chevrolet dealer in Brigham City, Utah.

Dealers who did not hit the sales mark last year are disappointed, mainly because they can’t keep a Corvette or two around as eye candy, to draw customers into dealerships. “[GM] wants us smaller dealers out of the Corvette market to drive that volume to the metro stores,” according to Jim Stutzman, owner of Jim Stutzman Chevrolet-Cadillac in Winchester, Va.

SEE ALSO: SRT Viper Will Require Dealer Certification: Brand Boss Says

The folks over at SRT are taking a similar tack, allowing only certified dealers to sell the new 2013 SRT Viper. Those dealers must have good past sales, and they must also undergo special training to sell and service the new SRT Viper. In Chrysler’s case, dealers need to pay $25,000 for tools and technician training. GM doesn’t seem to be charging its dealers extra fees to sell the Stingray.

GALLERY: 2014 Chevrolet Corvette Stingray

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[Source: Automotive News]

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