When the seventh-generation Volkswagen Golf hits North America, it will be produced in Mexico, according to the company.
All Golfs built in Mexico will be sold in both North and South America, and will start production at the brand’s plant in Puebla in the first quarter of 2014. This announcement is part of a larger investment of $5 billion over the next three years in North America from VW. Growth in North America is very important for the brand right now because of lagging European sales, and CEO Martin Winterkorn’s strategy to become the world’s biggest carmaker by 2018.
Shifting production to Mexico will help VW cut costs on producing the Golf, and will help the brand achieve its goal of 800,000 units sold in the U.S. The fluctuation of the Euro versus the dollar will also be a non-issue now that the Golf is made in Mexico.
[Source: Automotive News]
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