It could pay to be a car fan spamming Facebook feeds on February 8, 2013, the day before the 2013 Chicago Auto Show opens to the public.
That Friday, the show will holds its “social media day,” where each automaker will be allowed to invite up to 300 guests for a preview of the show before it’s overrun with hordes of sweaty show-goers and the lines they bring. While it will still be more crowded than the press preview the day before, getting the chance to walk around an auto show without lines to sit in every car can be a real treat.
But how do you get one of the coveted golden tickets? Don’t rush out and buy a bunch of Wonka bars, or try to imagine the social media equivalent. Instead, it’ a first-come-first-serve line for tickets.
You’ll need to register online and print your pass ahead of arriving at the show. That pass will grant you access to the event all day from 7:30 a.m. until 3 p.m.
Early show attendees will have the chance to take part in special experiences too. Honda will have IndyCar driver Simon Pagenaud at its booth where guests will be able to race against him in Forza Horizon.
Similarly, Nissan will have Steve Doherty, the season 2 GT Academy winner at its booth where there will be a demonstration of the Gran Turismo gaming challenge the brand uses to qualify GT Academy contestants.