Home / Auto News / News article: Chevrolet Coins new Slogan: 'Find New Roads' - AutoGuide.com News
 |  Jan 08 2013, 1:09 PM

Chevrolet has officially announced a new slogan, replacing “Chevy Runs Deep” with “Find New Roads.”

Calling it a “Touchstone for the brand,” Chevy will use the new slogan in all 140 markets where it sells vehicles. A new ad agency was signed on last year by Chevy to help promote the brand globally, and the slogan will play a big part in “driving internal consistency.”

“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of global product development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.”

Discuss this story at GMInsideNews.com

  • http://dbcooper.livejournal.com P.F. Bruns

    I guess Chevrolet representatives have driven in the Tampa Bay area, then.