Dodge has introduced the “Dodge Dart Registry” hoping to help new buyers get themselves behind the wheel of a new Dart easier through an online registry system.
Consumers will be able to configure and customize their dream Dart and then set a goal for the amount of money they wish to raise in helping fund it. To add a little fun to the experience, the system with itemize the components that build the Dart – such as the steering wheel, seats, engine, etc. – that family members and friends can contribute.
Similar to a wedding registry, the Dart Registry can help ensure that family members and friends are contributing towards a gift that someone really wants. Once the consumer has registered and built their Dart, they can quickly share it through all the social media channels such as Facebook and Twitter.
The Dodge Dart Registry was built in collaboration with RocketHub, a well-known and established crowdfunding platform. RocketHub will handle the entire crowdfunding process with the funds raised on the registry, minus the processing fees, can be used to purchase a brand new Dodge Dart. Registry owners and funders must be at least 18 years of age.
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“Establishing an online registry is another example of how Dodge continues to create ‘New Rules’ with the Dodge Dart,” said Oliver Francois, Chief Marketing Officer, Chrysler Group LLC. “The registry is designed to make the process of configuring and buying a new Dart more social than ever, in a way that has never been done before. Now, ‘New Rules’ transcends not only how we design, build and market a car, but redefines how consumers can purchase a new vehicle by mobilizing friends and family to help.”
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