Trying to steal some eyes from the General’s new half-tons, Ford rolled out a new truck concept today in Detroit called the Atlas, which showcases some new innovation coming to the next generation of Ford’s pickup trucks.
Although no power train details were divulged, a new-generation of EcoBoost engine is promised, which will feature stop-start technology for improved fuel economy. Improved aerodynamics will also be fighting on the fuel economy front, as the Atlas features active grille shutters, active wheel shutters, a drop-down front-air dam and power running boards. The active wheel shutters hide themselves when the trucks are at low speeds for style, but they emerge from behind the wheels at highway speeds to improve the airflow.
With an even more robust and muscular look, the Atlas has a wider stance than the current Ford trucks, and it features a new take on the brand’s classic grille.
Functionality has been improved as well, with a new version of Ford’s bed-step that can be extended vertically to carry long loads such as boards or ladders. Tie-down points have been integrated into the box walls and floors, and 110-volt outlets have been added in the bed to help charge power tools. LED lights are fitted inside and outside the truck bed, lighting up not only the cargo area, but also the work area surrounding the truck.
For towing, dynamic hitch assist adds visual cues to the trucks rear-view camera display to make it possible to hitch up alone. A 360-degree bird’s eye view camera function is also available, making it easier to maneuver the truck and trailer into tighter space.
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GALLERY: Ford Atlas Concept Live
GALLERY: Ford Atlas Concept
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