GM Market Share Dips, Exec says 2014 Will Bring Change

GM Market Share Dips, Exec says 2014 Will Bring Change
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General Motors’ market share is currently below 18 percent, down from 19.6 percent in 2011 and enough to raise a few eyebrows.

But General Motors’ North America president Mark Reuss attributes the slump to an outdated portfolio – something the brand is poised to purge in the near future.

“Our portfolio is the very oldest in the industry right now,” Reuss told reporters and analysts after GM released its December sales figures. “If there’s a switch that you’re going to throw and say ‘Judge us,’ give us 18 months. And you’re going to see the whole portfolio turned.”

SEE ALSO: GM to Further Differentiate Next-Gen SUVs

That portfolio will include the new C7 Corvette, which is set to be unveiled in less than a week during the 2013 Detroit Auto Show. There will also be the new Chevrolet Impala as well as the new Silverado and GMC Sierra pickup trucks in the spring.

Less exciting, but important to GM nonetheless, there will also be a new Buick Encore crossover by February. Finally, the first half of 2014 will include new versions of the Chevrolet Suburban, Tahoe, GMC Yukon and Cadillac Escalade, which narrowly escaped the guillotine last year.

GM plans to take a step with some of those new models that should, in theory, help address one of the oldest and most common complaints against the brand as a whole – their worthless interiors. One of the biggest downsides to buying any premium GM product has always been the unabashed badge engineering, but the automaker promises to offer a Cadillac-specific interior for the next-generation Escalade.

[Source: Automotive News]

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