GM to Further Differentiate Next-Gen SUVs

GM to Further Differentiate Next-Gen SUVs

Starting with the 2014 model year, General Motors is looking to further differentiate the designs of its full-size SUVs, both inside and out.

In the past, the American automaker has shared interiors within its SUV and pickup truck family, but according to Chris Hilts, creative manager of interior design at General Motors, this will no longer be the case moving forward. The Chevrolet Tahoe, Suburban, GMC Yukon, and Cadillac Escalade will all feature unique interior components when they get redesigned.

That means each SUV and pickup truck will now have their own instrument panels, consoles, center stack, shift knob, instrumentation and materials, rather than recycling and sharing designs.

The changes come as a result of clinics, where GM learned buyers wanted more refinement in their vehicles, while truck owners specifically desired their interiors to feel like a truck, rather than a conventional passenger vehicle. More importantly, however, GM is looking to further differentiate its brands. Cadillac, for example, is perceived to be a more luxurious brand and GM wants its owners to feel like they’re getting their money’s worth when they step into the cabin.

In addition, the exterior design and styling of its SUVs and pickup trucks will also be further differentiated from one another. Currently ,if you were to look at a Tahoe and Suburban side-by-side, you’d notice plenty of similarities between the two vehicles. Starting with the 2014 model year however, that will no longer be the case.

[Source: Car and Driver]

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  • Daffy Duck

    Great Scott, I certainly hope so! GM’s interiors are more insulting than Sean Connery’s jokes toward Alec Trebek in SNL’s Celebrity Jeopardy skits.