A brand known more for value than performance, Hyundai has announced it will join the ranks of BMW and Aston Martin, opening a state-of-the-art vehicle test center at the Nurburgring.
Construction on the new vehicle test center is already well underway according to the Korean automaker, and will be a $7.4 million investment. Hyundai’s European-designed vehicles will be put to the test on the track, and data gathered will be put to good use by its engineers in Germany at the company’s existing R&D center.
Last year, nearly 95 percent of all Hyundai vehicles sold in Europe (440,000 units) were designed, engineered, and tested in the same country, including the i30, ix35, and i40.
“The new Hyundai test centre at Nürburgring is an expression of our intention to focus on improving the customer experience of our vehicles, such as ride and handling – an important consideration for European drivers,” said Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe in a statement. “The new centre represents a significant investment, and one we expect will significantly contribute to enhancing the perception of the Hyundai brand and our key competitive competence in Europe.”
Discuss this story at HyundaiPerformance.com