Lotus Group’s parent company DRB Hicom is predicting some lofty goals for the small sports car company, confident that by 2015 the brand will be selling between 4,000 and 5,000 units per year.
In 2012 Lotus produced just 1,043 cars, still a long way off from 4,000. The estimate is based on the increasing global demand for sports cars and the new management at DRB-Hicom.
“To change something that has been there for 16 years is not easy, but the management team is very innovative and forthcoming,” said DRB-Hicom cheif Datuk Seri Mohd Khamil Jamil. “We know there is competition in the market. However, with our quality and standard enhancements of the Lotus, we are confident we can compete.”
Lotus’ biggest markets are China, Japan and North America, though the brand is expanding, having just opened a new dealership in Kuala Lumpur.
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