Forget what the experts on the business channel say about a shaky global economy, as a testament to the lack of concern by the world’s capitalists Rolls-Royce has announce its 2012 sales figures; and they’re the highest ever.
Yes, in 2012 the world’s most prestigious car brand sold more shining behemoths than any other time in its 108 year history. 2012 also marks the third consecutive record year with a total of 3,575 units moved.
By global automaker standards those numbers are tiny, but Rolls is proud to report that it sells more units above the 200,000 Euro mark than any other car company.
Another notable factor included in the 2012 sales stats is the fact the the United States surpassed China to become the brand’s number one buyer of Rolls-Royce models, taking back the position which went to China last year.
“My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary [as part of BMW] with an historic record result”, said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success.”
In total, sales were up the most in the Middle East, rising 26%, while European sales increased 21% and Asia Pacific sales up 18 percent.
The year also saw the highest level of bespoke customization by Rolls customers, something the automaker foresees as a rising trend, even expanding its facility in West Sussex to cater to an increased demand for personalization. In total 95 percent of all Phantom owners opted for some sort of custom work on their car.
Rolls-Royce also opened numerous new or upgraded dealerships around the world, and now sells cars in more than 40 countries.