Subaru Debuting New Starlink Infotainment System at Consumer Electronics Show

Subaru Debuting New Starlink Infotainment System at Consumer Electronics Show

Subaru is heading to the 2013 Consumer Electronics Show (CES) to debut its new Starlink in-car connectivity system which will debut in the 2014 Subaru Forester.

Starlink  will be introduced as a running change in 2013 model year Subaru Legacy and Outback models while the 2014 model year Impreza, BRZ, and XV Crosstrek will be receiving the integration this summer.

It will also be the first time ever that the Japanese automaker will have a standalone presentation at CES and will be showing off its Aha integration and Eyesight driver-assist system on the all-new 2014 Forester.

SEE ALSO: 2014 Subaru Forester Bows at LA Auto Show

Starlink is a new, cross-functional infotainment system created by Subaru’s parent company Fuji Heavy Industries. It will include the automaker’s Aha service which allows drivers to access tens of thousands of stations on the Web and is the first of several Starlink connectivity suite offerings.

“Subaru STARLINK is about enhancing the driver’s experience,” said David Sullivan , Cross-Car Planning Manager for Subaru of America.  “Aha gives drivers an easy, inexpensive and safe way to interact with information from their smartphone device without touching it while driving – the simple to use interface is transferred to your vehicle navigation screen automatically.  We research, talk, and interact with consumers regularly – and many are looking for a safe way to utilize their apps in-car.  We think the Aha app integration is a great way to kickoff our STARLINK efforts, and has much of the content our customers are looking for.”

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