2014 Jeep Cherokee Styling Next Step in Evolution of Brand: Ralph Gilles

2014 Jeep Cherokee Styling Next Step in Evolution of Brand: Ralph Gilles

The 2014 Jeep Cherokee debuted online to much controversy, because of its uncharacteristic styling.

Not expected to be officially unveiled until the 2013 New York Auto Show, the new Cherokee’s styling has been defended by Chrysler’s design chief, Ralph Gilles. He says that it’s the next step in the evolution of the SUV brand. The rounded styling, pointed front end, and squinting headlights seem not to sit well with Jeep enthusiasts so far, but Chrysler executives are confident that the new Cherokee will add to The brand’s growing momentum in the marketplace.

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Mark Allen, head of Jeep design, said that the design of the Cherokee is meant to ensure people would continue to buy it five years from now. In other words, if the automaker was going to make an efficient Jeep, it wanted it to look efficient as well.

“When you contrast it to the outgoing Liberty…I think it’s a huge departure, obviously from the previous one,” Gilles told WardsAuto. “But it’s also going to be seen as very current in the way that Jeep has evolved its aesthetic to a very contemporary place. That was very much a purpose for us.”

More details on the 2014 Jeep Cherokee will be revealed at the 2013 New York Auto Show.

GALLERY: 2014 Jeep Cherokee


[Source: Wards Auto]

Discuss this story at CherokeeTalk.com

  • Alexx Ku

    2014 Cherokee is so butt-ugly, like it was designed by monkey hanging off the tree upside down, ehh

  • Cappytanjack

    Fugly best describes the 2014 Jeep Cherokee!

  • Alex

    I cant belive what they have done to the Cherokee.  Looks like SHIT and it dosent have the straight 6.  These will never sell, flop like a Compass!

  • Mcdougald_m

    I’m all for progressive, innovative looks. But that’s no excuse for ugly.