These days, Abarth is probably best known in the U.S. for its performance tuned Fiat 500s. This year, the brand will be bringing four specially-tuned units to the 2013 Geneva Motor Show.
It’s part of an effort to promote its “Fuori Serie” service that allows owners to go hog wild customizing their cars with appearance and performance modifications. Customization parts from original equipment manufacturers is becoming something of a hot trend with brands including MINI and Mopar both offering buyers ways to make their cars unique.
But the Fuori Serie program takes that idea a little farther than most by offering buyers the chance to consult with Abarth designers and engineers. Should someone so choose, available engine upgrades will deliver a 20 hp boost, taking the 1.4-liter turbocharged powerplant to 180 hp.
It isn’t clear if the Fuori Serie service will be offered in the U.S., but given the Abarth’s popularity it seems unlikely — especially because it would drive the price up in a market where small cars are unusual.
Furthermore, the first car serving as an example debuted during September’s Paris Motor Show and the second will take place with four special cars next week in Geneva.