Chevy Cruze Diesel Debuts in Chicago, Targets Jetta

14
Chevy Cruze Diesel Debuts in Chicago, Targets Jetta

Hoping to cash in on growing diesel demand in the U.S. market, Chevrolet debuted the Cruze Clean Turbo Diesel today in Chicago.

Aimed squarely at the Volkswagen Jetta TDI, Chevrolet will offer the car in its higher end 2LT trim for $25,695 including delivery. That’s $1,845 more than the starting price for a Volkswagen, but Chevrolet says the more premium 2LT trim will still represent a compelling value to customers.

In other words, the diesel Cruze will come with heated leather seats standard along with a seven-inch touch screen display. An available driver convenience package also adds an auto-dimming mirror, power side mirrors, a rear view camera and more.

Roughly the first two months of sales, starting in May, will be restricted to specific markets Chevrolet expects to be more open to a diesel compact passenger sedan. After that, the car will be available in dealers nationwide.

Official fuel mileage is still unreleased, but Chevrolet expects the car to get 42 mpg on the highway. That’s right in line with the gas-burning Cruze Eco model, which accounted for 15 percent of the car’s U.S. sales, according to the brand.

But Chevrolet isn’t forecasting the Eco and diesel models to attract the same buyers despite the common efficiencies. Instead, it expects to attract current diesel drivers. This is GM’s first diesel passenger car since the 1987 Chevette, which means the brand hopes to poach customers from other makers. The U.S. diesel pool is a small one, though, and that doesn’t leave much to the imagination. Volkswagen is in the crosshairs.

That raises the question of whether or not Volkswagen drivers would consider switching to a Chevrolet. Base price comparisons make Chevrolet the more expensive option, but that also isn’t a fair comparison because the diesel Cruze is only offered with a six-speed automatic.

VIEW COMPLETE 2013 CHICAGO AUTO SHOW COVERAGE

Volkswagen, on the other hand, sells the Jetta with a six-speed manual or dual-clutch gearbox. Chevy’s automatic isn’t the same unit as you would find with the gasoline engines — the unit found here is built to deal with the diesel engine’s 148 hp and 258 lb-ft of torque. In fact, torque can be temporarily increased via an overboost function for about 10 seconds to 280 lb-ft.

Chevrolet promises that will all add up to an engine that feels closer to a V6, and it’s tough to argue. Despite that, it remains to be seen if the new transmission can really stack up to Volkswagen’s DSG which would seem to be the likely winner.

Look for the Cruze Clean Turbo Diesel to roll out nationwide by mid-summer. A fixed date hasn’t been announced, but based on Chevrolet’s announcement that its smaller initial debut will last about two months starting in May, July seems like a safe bet.

GALLERY: 2014 Chevrolet Cruze Clean Turbo Diesel

2014-Chevrolet-Cruze-Clean-Turbo-Diesel-022014-Chevrolet-Cruze-Clean-Turbo-Diesel-032014-Chevrolet-Cruze-Clean-Turbo-Diesel-042014-Chevrolet-Cruze-Clean-Turbo-Diesel-052014-Chevrolet-Cruze-Clean-Turbo-Diesel-062014-Chevrolet-Cruze-Clean-Turbo-Diesel-072014-Chevrolet-Cruze-Clean-Turbo-Diesel-14

Get the Flash Player to see this player.

Discuss this story at CruzeTalk.com

  • Art

    And if you target VW diesels you bring it in a manual too. All VW diesels Jetta, Golf, Passat and Beetle are available in manual. VW understands what drivers want. And with personal debt levels at all time highs, setting a higher starting price against a well established competitor make me wonder what those marketing guys are thinking. If they want diesel to gain a foothold in the North American market space, then this is not the way to do it.

  • Michael B.

    I couldn’t agree more w/ Art’s comment. 42 mpg is good, but the added cost with a diesel powerplant and six speed auto trans….where is the motivator over the eco? Yes, this car will last a long time and go many miles (cruzes are well built to begin with), but I just don’t get the strategy when it’s priced beyond the jetta. The cruze is a fine model lineup to emerge from gm, but the diesel may be a slow seller if it isn’t priced competitively.

  • 12volt

     Good point. I am a 2012 Cruise Eco owner and why would I switch? I am getting an average 43mpg over my first 8000 miles. I often average 50 mpg  on some trips to  work which is 100 miles. Love the car so far. I would go diesel if I could get 55 mpg, maybe.
    12VoltMan.

  • michiganmike

    I too am a eco cruze driver. I wouldn’t change for this. Make it a standard and give me a hatchback and I would be banging on my dealers door. Oh and make it able to tow a small trailer please.

  • Crocodilehunter1492

    It needs a manual transmission, but Chevy also needs to bring the Cruze wagon over from Europe.  A Chevy diesel wagon with a stick? Yes please.

  • untalt

    GM would be better off making the 1.4T DI, putting a larger ecotec as an option and ditching the pathetic 1.8L base engine

  • earl

    the 4 gallon urea DEF tank is a bummer, need a cleaner burning system without this. The 1.6 turbo Verano may be a better choice. Otherwise, it sounds great….

  • Luke V.

    Didn’t get the chance to fit it into my story, but it also means a smaller trunk. Frustrating.

  • http://profile.yahoo.com/K537PHEZUHSGS6YCXPCQEEQIEE EdFromOhio

    Growing diesel command?  And very little reason to go that route over gasoline which has recently been about 50-75 cents per gallon less?  Just like GM – come out with a product that was in demand 3 years ago but not now.

  • donfromnap

    To compete with the Jetta TDI then they need to keep the price down, not cost more than the Jetta.  Diesels always outperform the EPA mpg ratings while most hybrids do not.  Therefore, it is very likely that the Cruze diesel achieves higher mpgs when compared with the eco Cruze.

  • Kent

    Diesel mpg does not relate to gasoline mpg as diesel contains more energy and you get fewer gallons of diesel from a barrel of oil.

  • Skippy

    You can make, 50 gallons of diesel from 46 gallons of crude if that was the demand. Demand is what drives the product made from crude. That’s like saying 90% of sugar is made into candy. So we can’t make anymore cakes. You choose what it is turned into.

  • http://www.facebook.com/people/Daniel-Watkins/629637578 Daniel Watkins

    We need lean burning gas engines that are part time OTTO, part tiem Atkinson cycle, combined with hybrid tech, that’ll be the next generation of engines that’ll finally bring something new to market.

  • Skyler

    From a two-time former Jetta TDI owner, I’d take a 6M Cruze diesel any day.  I loved my TDI’s, but last I heard the GM common-rail fuel pumps don’t blow up and take the rest of the fuel systems with them, like my last one did.  Sure, the Cruze diesel is more expensive, but if you’re concerned about pure cost, just get a small used gasser like a Versa or Fit.  Respectable cars, but nothing like the torque and character of diesels.  Likewise the urea tank – every 10k isn’t that big of a deal.  Also, I like the B20 biodiesel rating of the Chevy instead of VW’s wussified B5.  I already have a Chevy dealer on alert for a 6-speed Cruze TD.

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.

1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. AGE/RESIDENCY RESTRICTIONS, VOID WHERE PROHIBITED.

2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked