Peck will be replacing Kevin Mayer as directory of Chevrolet advertising as Bierley gets the nod to steer the Cadillac brand into the future. Bierley, who has been with GM for more than 20 years, has been the brand manager and product director for GMC, marketing director for Pontiac, and served as director for Buick GMC advertising and sales promotion.
“He has helped the company grow and evolve, successfully completing many product launches, sales and marketing positions in the GMC, Pontiac and Buick sales and marketing organizations,” GM said in a statement.
[Source: Automotive News]
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