Chrysler’s exclusive attitude about which dealers will be allowed to sell the SRT Viper doesn’t seem to have thinned the lineup for certification much. In fact, the roster is almost full.
In an effort to make sure every store selling the new brand’s halo car is up to par, Chrysler insists on a $25,000 fee to certify dealers to sell the new Viper. That fee includes tools to work on the car as well as training for technicians, managers, product specialists and other positions concerned with selling the cars.
In total, there will be 430 dealers allowed to sell the Viper, which is actually more than SRT CEO Ralph Gilles initially expected. There will only be about 2,000 Vipers built each year, meaning stores will have a limited allocation. More dealers could be authorized to carry the Viper, but not until production begins on the 2014 models.
Fiat is expecting a host of new vehicles to help it compete better in the broader market including the larger 500L and 500X subcompact crossover. Much like the many hand raisers to sell the Viper, Fiat’s dealer network is growing stronger with 201 stores in the U.S., which actually exceeds the 200 store goal for the brand’s U.S. operation.
[Source: Automotive News]
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