Home / Auto News / News article: Ford Working on Making Compact F-100 Truck Viable - AutoGuide.com News
 |  Feb 14 2013, 10:45 AM

In December 2011, Ford ended production of its Ranger, arguably America’s lost truly compact pickup truck offering.

Over the last year and change however, the American automaker has been working on figuring out a viable compact truck for the market, essentially a new Ranger or F-100 that could be approved for production. But it’s not so simple as just taking its F-150 pickup and downsizing it and making it more affordable.

As each new generation of pickup trucks enters the market, they’re more powerful, capable of carrying more payload, and have a higher tow rating – essentially, the trucks continue to expand and get bigger. Ford however, believes that there’s certainly a market still for compact pickup owners that look for size, price, and fuel economy at the sacrifice of payload capacity and tow rating.

So what does Ford believes it has to do? Essentially consumers are looking for a 1,000 pound payload capacity and a 3,000 tow rating. Combine those attributes with lowered fuel consumption, and they may even look past the fact that it’s a car-based pickup, so long as its durable.

And then of course there’s price, which is the bigger issue if Ford was to move forward with an F-100. Currently, the F-150 starts at $24,500 and if an F-100 was priced competitively close to that, shoppers would naturally opt for the larger of the two pickups.

Nothing is definite yet for Ford in terms of a compact pickup, but the American automaker is working on it and admits that it’ll be a challenge.

[Source: Car and Driver]

Discuss this story at FordRanger.net

  • earl

    Maybe a small retro shortbox F100 would be a good seller. Keep it small with the v6. Perfect commuter/2nd vehicle…

  • mike

    maybe ford should get out of the business of building cars or trucks

  • bloggin

    Ford may have more ‘worked out’ than they are leading us to believe.

    Recently, the conversation about minivans becoming so bloated, too large, too feature filled, too expensive, with lower mpg and costing too much, proceeded the launch of the Transit Connect Wagon.

    It sounds like the plan is to use the Global 2014 Transit Connect platform for the new Ford F-100.  1. Payload is 1,600 lbs, towing is already 2,000 lbs.  2. The platform already has two wheelbases to accomodate a regular cab, super cab, etc.  (105 and 121).  No overlap with F-1503. It’s FWD but the larger Transit based on an extended version of the same platform is RWD4. It’s already engineered to handle the 2.5 engine, 1.6 ecoboost and Diesel engines.5. Fuel econemy would be close to 35+ mpg hwy.  No overlap with F-1506. Shared global platform and other shared components of the Transit, would help keep the price below $20k.  No overlap with F-1507. A Transit Connect based small pick-up could also make it viable to start building the Transit Connect here in the states, instead of importing from Spain.8. All they would need to do is put a modified version of the Global Ranger top hat, on top of the Transit Connect frame.With Toyota grabbing a larger chunk of the truck market with Ranger being gone, I am sure Ford has this truck on the fast track.  I would not be surprised to see a concept at an auto show this year.

  • Louis Choquette

    If Ford could build a compact pickup with a base price of under $20K, has RWD, gets around 35 MPG, and does well in the crash tests, I think it would be great seller. A diesel, hybrid, or EcoBoost engine with a manual or dual clutch automatic transmission should help increase the MPG. Using an existing platform like the Ford Transit won’t be a good option because it has FWD. A RWD platform like the Mustang would be a much better choice because rear wheel traction increases as the load in the bed increases. Using a car-based unibody would be suitable for a lifestyle vehicle as long as it could haul 4 x 8 sheets. Something like an El-Camino, Ranchero, or the Toyota A-BAT concept ought to meet these specifications. I would imagine such a vehicle would have to focus on function and utility to keep the base price low and offer any bells and whistles as options.

  • Peter H.

    C’mon Ford, don’t force to buy a Tacoma… I really do not want to buy Toyota or Nissan… Stick to your Ford One Brand ethos and bring the Ranger. Ok, so you won’t be making as much $$ as with a F-150; but you will capture market share, get people into the One Ford Family (aka Scion and Toyota) where people outgrow vehicles and move up.

  • blue oval

    maybe your an idiot or gm boy or both

  • Tom K

    I am in the market for a ‘small’ pickum. I will NOT purchasre a GM arto. So that leaves me with the Honda Ridgeline, Toyota Tacoma or Nissan Frontier. It is a shame that Ford walked away from this market. They had the Ranger and the Explorer Sport Trac, not they have nothing. Give us a choice.

  • Joe S

    Im sick of these ivy league Ford morons telling me what I want instead of giving me what I need. What good is a land barge F150 if I can’t park it in my garage? Im buying a Toyota Tacoma next probably out of spite more than anything else. Luckily I got a 2011 Ranger so that shouldn’t be for awhile, my Ranger is rugged, reliable, affordable and does everything I need it to do.

  • kwl

    I don’t want a large pickup. It won’t fit in my garage. I am happy with my Ranger. If I have to replace it won’t be with a larger truck. It does what I need it to do. If a larger and smaller pickup were “priced competitively close” I would not “naturally opt for the larger of the two pickups.” I would still go with the smaller truck as it meets my needs.

  • PepBoy

    When my 20 year old F 150 finally wears out, I’ll probably get a Toyota Tacoma. The modern F 150s are just too big. Need a ladder to get up in the bed of the truck.

  • Devin Harper

    I looove my ranger – best value for the money. Could have bought a Tacoma but decided to buy a Ranger + a dirt bike instead. Sure hope Ford figures this out soon. I can see where they are coming from in regards to production cost but you can’t turn your back on the HUGE demand out there for compact trucks.