Home / Auto News / News article: Hyundai Previews Oscars Ads - AutoGuide.com News
 |  Feb 21 2013, 7:43 PM

For the fifth consecutive year, Hyundai will be the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC.

To celebrate Hollywood’s biggest night, the Korean automaker will be airing nine commercials in total, highlighting seven different Hyundai models and focusing on the automaker’s growing premium lineup. Three of those commercials were voiced by Oscar-winning Jeff Bridges, and shine the spotlight on the Equus, Genesis, and Elantra.

The other ads will focus on the Sonata Hybrid, Sonata Turbo, Sante Fe and Azera. You can watch the three spots featuring Jeff Bridges below.
“The Oscars are about style and sophistication – a true premium experience. The event provides the perfect platform to showcase our growing premium lineup,” said Steve Shannon, vice president of marketing, Hyundai Motor America. “From insider lingo to the glamour of the film industry, you’ll see that our ads pay respect to Hollywood’s biggest night. We started on this creative strategy and approach with our Azera commercials in last year’s Oscars. We are building on that concept and are now excited to carry it across other vehicle lines.”

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  • http://www.facebook.com/CreaTree DoHyun Lee

    NICE! I loved the first one. “Can I have the mic back now?” haha classic