Lincoln MKZ Delays Spur Ford to Buy Customers Dinner

Lincoln MKZ Delays Spur Ford to Buy Customers Dinner

Ford is doling out $100 gift certificates to the 1,000 customers left waiting for their new cars after a delay in delivering the 2013 Lincoln MKZ.

This isn’t the first handout Ford has offered to keep people who preordered the cars pleased. Ford is also distributing money to dealers with affected customers to offer discounts on the new cars. The first cars are starting to reach dealers, but there are still scores of people waiting.

SEE ALSO: Lincoln to Compensate Dealers for MKZ Delivery Delays

Lincoln delayed delivering the vehicles because of unspecified quality concerns. The car was meant to be safety inspected at the brand’s Hermosillo, Mexico plant, but a large portion of the cars built so far have been shipped to another facility in Flat Rock, Mich., for quality control inspections.

Those concerns will likely be addressed once Lincoln’s Luxury Verification Center in Hermosillo is running at full capacity. Currently, it only inspects vehicles bound for five southwestern states.

Discuss this story at

[Source: Automotive News]

  • Jeffrey

    How about a refund

  • The Parable of the Lincoln “Marriage Proposal”

    Imagine, if you will, that a suitor name McKenZie has approached you with a proposal
    of marriage.  The suitor has spared no
    expense (slick brochures and ads) to arouse your interest and after carefully considering
    other offers, you accept McKenZie’s
    “proposal of marriage” in July of 2012.

     When you ask when the
    marriage will take place, you are initially told “late fall,” but
    when you tell your beloved that you want the best caterer in town
    (“multi-contour Active Motion seats”) you are told the wedding will
    need to be postponed until December as the caterer is not available until
    then.  You’re very much in love with this
    tech-savvy lover with a gorgeous body, so you say “fine.”  You tell yourself it will be worth the wait
    to have the wedding of your dreams and you sell a lot of stock, even though the
    market is down a bit, so you’ll have the necessary cash for the honeymoon.

    But December comes and goes and still no marriage.  (Your CPA tells you that by selling all that
    stock you incurred a totally unnecessary tax liability, but you try to remain
    optimistic.)  Your fiancée never calls,
    but you finally make contact.  “Right
    after the first of the year,” you’re told, but January comes and goes as
    does February.  Still no firm date for
    the day of the marriage.  You begin to
    wonder if McKenZie’s intentions are
    honorable.  And still, you are the only
    one who initiates any communication.

    Then, along about the first of March, in response to your
    persistent queries, your lover finally informs you that the chosen caterer
    can’t tell you when she’ll be available and that the marriage will therefore
    have to be postponed indefinitely.  Your
    suspicions are now fully aroused and you begin to ask around, only to discover
    that without so much as consulting you, your fiancée has actually cancelled the
    contract with the caterer (i.e., one can no longer even order the multi-contour
    seats as an option on the Lincoln website for 2013!)  In fact, it looks as if the wedding won’t take
    place until sometime in 2014.  If at all.

    By now you are furious. 
    You realize your intended has lied to you repeatedly.  Obviously there are some real commitment
    issues in play with McKenZie.  The market is up sharply and you wish you’d
    never sold that stock. You’re still in love–even if you no longer very much
    like your suitor!–so a part of you wants to hang on, desperately hoping that
    this marriage really will happen.  But
    you are also beginning to have “buyer’s remorse” for having accepted
    the marriage offer in the first place as you think about all those other
    suitors out there (e.g. Lexus) with whom you could have already been happily
    married.  Your best friend suggests
    hiring a lawyer and “suing the cheating bastard” for breach of
    contract, but that’s just not your style so you decide to settle for a lesser
    wedding, with a rather mediocre caterer. 
    Still, there is a part of you that wonders if this marriage will EVER
    take place, especially since your fiancée is still either unable or unwilling
    to give you a firm date!  You decide to get
    your mind off the entire matter  by
    reading Bill O’Reilly’s best-seller, Killing
    Lincoln.  There is something in the
    title that seems strangely satisfying as you sit by the phone, waiting for McKenZie to call.