Mercedes-Benz USA has announced that it plans to introduce 30 new models to the market in the next seven years.
It will be the biggest growth for the German automaker in the U.S. in its history with the launch of the redesigned S-Class and the new CLA kicking off the product onslaught this year.
As for details on the other models Mercedes plans on redesigning or launching, the German automaker is keeping it vague. What we do know is that Mercedes plans on reinventing and reinvigorating the brand over the next few years, hoping to bring it to new places in the market. Though 30 models may seems like a lot, with the combination of AMG products, we could just be seeing a thorough refresh of its entire lineup in addition to a couple of new models.
“We just had the highest sales year in our history and carried that over to our best January on record. And, according to just released registration data, more customers put a Mercedes-Benz in their driveway last year than any other luxury make,” said Steve Cannon, President and CEO of Mercedes-Benz USA. “We’re going to take this forward with a continuing influx of innovative new products for our current owners and we’ll enter other segments to bring new buyers to the brand.” Cannon estimated that the product offensive would average out to a new vehicle every quarter for the next seven years.”
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