With sales gains for five consecutive years, Subaru is looking to drive U.S. sales to at least 365,000 units annually, and one way it’s exploring to help achieve that goal is by offering more luxury-targeted trim levels.
While Subaru is looking forward to its 2014 Forester to help bolster sales, the automaker is also considering the addition of higher-trim models to its lineup to add more luxury to the brand. Though more upscale variants are being considered, Subaru has no intentions of taking on the segment heavyweights such as BMW or Mercedes.
And with more premium offerings also comes higher profit margins. “Luxury is certainly one of the opportunities with profit potential,” said Ken Lin, director-product management in an interview with WardsAuto.
Lin did, however, quickly dismiss the idea of a separate luxury division. “We could do touring-editions of products but would not be competing with BMW or Mercedes. There is no move to create another brand,” he said.
[Source: Wards Auto]
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