Home / Auto News / News article: Tesla CEO Says NY Times Article Likely Cost Brand $100M - AutoGuide.com News
 |  Feb 25 2013, 5:45 PM

A public battle between the New York Times and Tesla CEO Elon Musk is still sprouting news after the disgruntled executive told Bloomberg that the article likely cost the electric car maker $100 million.

Musk spoke about the article in an on-camera interview with Bloomberg, and said the article cost Tesla tens of millions, maybe even “on the order of $100 million.” When pressed about the fact that such a number would suggest the brand suffering roughly 1,000 order cancellations, he quickly corrected himself, saying the number wasn’t that high.

SEE ALSO: Tesla CEO Releases Official Rebuttal to NY Times Story

Instead, he said his estimate was based on the valuation of the company after the article was published and order cancellations – of which he said there were probably a few hundred.

Regardless or the scandal, it also sounds like Tesla will reach its 20,000 unit annual sales goal based on current sales. Tesla is currently building 400 Model S sedans per week.

[Source: Bloomberg]

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