2013 Buick Encore Dodges Dinosaurs in New TV Ad -Video

2013 Buick Encore Dodges Dinosaurs in New TV Ad -Video

Buick is using an aggressive new strategy when it comes to selling its new compact CUV, the Encore. With its small, city-friendly proportions, is the Buick Encore making the large SUV/Crossover extinct?

Buick will be showcasing a new ad during the NCAA men’s basketball tournament which showcases the advantages of the tiny crossover, including its small turning radius, better fuel economy and high-tech features, which are usually reserved for bigger, more expensive luxury vehicles.

With a price starting at $24,950, the Encore is a premium vehicle with an affordable pricetag.

SEE ALSO: 2013 Buick Encore Review

When AutoGuide.com tested the Encore last month, we found it to be quiet, smooth and featured a pretty and ergonomic interior. However, the cargo space and speed of the vehicle were noticeably lacking.

Watch the video below to see the Encore dodge dinos in the city.

Discuss this story at GMInsideNews.com