According to comments made by Tesla CEO Elon Musk on Twitter, a “low cost, compelling electric car” is “3 to 4 years away” from being a reality.
Stating that it has always been a dream of his to create such a product, Musk also elaborated that he wished it could happen sooner. This raises the question as to whether the issue is the technology or the demand for such a vehicle. Or perhaps more likely is the possibility that Tesla currently lacks the capital to invest in such a product. The American electric car maker recently announced it would delay its Model X crossover, preferring to repay its DOE loan quicker.
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In previous reports Tesla reps had indicated a 3 Series rival was in the works, priced at around $30,000. At that time the projected launch was for 2015. It now appears as though it would be 2016 at the earliest.
But if there’s any automaker that can make a compelling and affordable electric car, it’ll be Tesla. While other automakers are struggling to get their electric vehicles off the ground and into the market, Tesla has proved that there is a market for EVs with the right balance of performance and luxury.
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