One of three automakers to be named to the Fortune Magazine list of “Most Admired Companies,” BMW bested its rivals. Should we expect anything less from the “ultimate driving machine?
Sharing the list with the likes of Disney (9th) and Starbucks (5th), BMW placed 14th overall, making it not only the top automaker, but also the top non-American brand.
According to Fortune, BMW makes the list because its name (as well as that of the Rolls-Royce brand it owns) is “synonymous with luxury.” Along with having the respect of buyers in its home country, Fortune cites its prestige quality in emerging markets and future investment in places like China as reasons for its spot on the list.
The next automaker on the list isn’t found until all the way down in 29th place, where Toyota lands, with Volkswagen close behind in 33rd.
The top three spots on the list belong with Amazon in third, Google in second and Apple in first.
Fortune’s list of Most Admired Companies is compiled from survey performed by 4,000 executives and analysts at 700 different companies from 30 countries around the world.
Discuss this story at BimmerWerkz.com