In an interview with WardsAuto, Pat Dougherty, vice-president of Mopar parts, sales, and field operations, explained that research is being conducted on how well the Raptor does in the market. He went on to say that if the volume is significant enough, Chrysler may be going the same route with a performance pickup. That is, one built on the assembly line outfitted with accessories instead of being added on after the fact.
Currently, the American automaker offers the Ram Runner (pictured above) that outfits a Ram pickup with plenty of Mopar accessories, but that’s done after the pickup leaves the assembly line. The Ford F-150 SVT Raptor on the other hand, is built alongside the standard F-150 on the assembly line.
In recent years, more and more Mopar products are finding their way onto production Chrysler models as the American automaker continues to lean towards its sportier and performance-minded side. Recently, Mopar added 25 new employees dedicated to engineering and product development.
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