While speaking to the media at the 2013 New York Auto Show, Ford Motor Co.’s global marketing chief, Jim Farley, announced that the American automaker is launching a contest to find software and app developers to come up with a method for consumers to measure their fuel economy based on actual driving patterns through their mobile devices.
Ford is offering $50,000 in prizes as part of the opportunity and will open up one of its software platforms for developers to use as a sandbox for testing ideas.
According to Farley, competing fuel economy claims by manufacturers have overwhelmed and confused vehicle owners. This comes in light of Ford being under fire by owners and publications that aren’t getting the fuel economy as advertised on its hybrid models.
Ford is currently working with the EPA on those accusations, and is speaking closely with the association on whether changing powertrain technology should require a change in the EPA’s methods of testing mpg.
[Source: Automotive News]
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