The new Jeep Cherokee means much more to the brand than its first shared platform with parent brand Fiat.
It made a splash when photos showing its curious split headlight front fascia leaked last month, and brand boss Mike Manley says the new vehicle will play a big role in buoying sales back into record breaking territory. The brand managed to sit there for the past three years, but sales suffered after its Liberty was discontinued in August 2012.
“Cherokee won’t be in the market in volume until really the third quarter, so you’re going to see a hangover for first quarter and second quarter for sure,” Manley said to Automotive News. “As Cherokee gains traction in the marketplace — which I think will be around the fourth quarter — obviously that’s going to change.”
Despite that, Manley said he is confident Jeep can top its record-setting global sales from 2012: 701,626 units. The first signs of whether or not Manley’s prediction is correct are just around the corner with the car’s New York Auto Show debut next week.
[Source: Automotive News]