Despite a shaky economy on its home turf, Lamborghini has posted impressive sales gains in 2012, growing deliveries by 30 percent, led by a resurgent demand in the US.
In total, US sales of the exotic Italian machines was up a dramatic 53% compared to 2011, while even Europe managed impressive growth of 34%. In total, Lamborghini moved 2,083 units in 2012, making it the company’s fourth-best year on record.
Oddly enough, however, sales in the Asia-Pacific region were up just 9 percent.
“In spite of ongoing worldwide financial and economic uncertainties, Lamborghini has delivered a very satisfying performance in 2012, confirming the strength of our product and commercial strategy,” said Lamborghini CEO Stephan Winkelmann, in a statement.
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The product breakdown puts the Gallardo at 1,161 units in 2012, further confirming it as the most successful Lamborghini product ever, while the Aventador sold 922 units at an impressive $390,000 each.
Winkelmann also hinted at new products for the brand, commenting that, “We will continue to invest in the development of our product range to address further growth in the future.” Lamborghini is currently weighing a decision to put its Urus SUV concept into production.
That growth will also come with the addition of the Aventador LP 700-4 Roadster, which has already received enough pre-orders to fill the next 15 months.
In addition, Lamborghini will line its pockets and build its prestige with continued development of low volume cars like Veneno (above) which debuted at the Geneva Motor Show just last week. Based off the Aventador, just three Veneno models will be made and sold for $4 million each.
GALLERY: Lamborghini Veneno
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