Fans of Nissan and its NISMO performance brand now have a new destination on YouTube: NISMO. TV.
Launched today, the new YouTube channel will take viewers along for the ride, giving a behind-the-scenes look at the brand’s motorsports initiatives as well as a new era of NISMO street cars. In particular, feature documentaries will profile the efforts of those in the GT Academy driver discovery and development program, as well as unique programs like the brand’s new electric Le Mans race car.
Designed to promote the brand and bring new fans to the world of motorsports, Nissan has committed to running its channel beyond just the racing season, with new content all 52 weeks of the year.
To help promote the new partnership, the Nissan GT-Rs that compete in both the Blancpain Endurance Series and the 2013 FIA GT Series will carry the distinctive YouTube branding.
GALLERY: YouTube Branded Nissan GT-R
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