Options held hostage
That’s true of many other desirable features, including keyless access with a push-button ignition. Standard equipment on a lot of less pricey machines, Audi will charge you $550 for it a la carte or make you shell out an astronomical $9,200 extra to get the Prestige model… with a lot of other fancy items.
As for the brand’s Drive Select feature that let’s you customize settings like the steering, throttle, shocks and transmission, it’s only available on the $48,800 Prestige model for an additional $3,250 and also comes packaged with adaptive cruise control. Outrageous.