Home / Auto News / News article: BMW ActiveE Drivers Get Digital Tool, Goofy Name - AutoGuide.com News
 |  Apr 11 2013, 4:01 PM


Translated into english, Russians call their space explorers “cosmonauts.” Today, the world learned that Germans – or at least BMW – call people who drive ActiveE vehicles “Electronauts.”

BMW is launching a new “digital tool” called the Electronaut Effect. Aside from sounding like the sort of band people wearing glow sticks dance to, the app serves a useful purpose to the handful of people driving ActiveE vehicles.

It aggregates data from the 700 BMW ActiveEs and pats Electronauts on the back for all their hard environment-saving work. Pulling information from the 700 electric 1 Series cars currently humming around the country, drivers can learn about the range, cost savings, and environmental impact other drivers are experiencing.

SEE ALSO: BMW ActiveE Now Available For Lease

BMW says the farthest an Electronaut has travelled in a single day is 367.7 miles while other data suggests the community as a whole has covered 6.1 million miles.

There’s also a more in-depth tool available to ActiveE drivers that lets them look at data specific to their car as well as the entire fleet.

Update: The term “Electronauts” isn’t a new term. Hat tip to John for pointing that out.