Translated into english, Russians call their space explorers “cosmonauts.” Today, the world learned that Germans – or at least BMW – call people who drive ActiveE vehicles “Electronauts.”
BMW is launching a new “digital tool” called the Electronaut Effect. Aside from sounding like the sort of band people wearing glow sticks dance to, the app serves a useful purpose to the handful of people driving ActiveE vehicles.
It aggregates data from the 700 BMW ActiveEs and pats Electronauts on the back for all their hard environment-saving work. Pulling information from the 700 electric 1 Series cars currently humming around the country, drivers can learn about the range, cost savings, and environmental impact other drivers are experiencing.
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BMW says the farthest an Electronaut has travelled in a single day is 367.7 miles while other data suggests the community as a whole has covered 6.1 million miles.
There’s also a more in-depth tool available to ActiveE drivers that lets them look at data specific to their car as well as the entire fleet.
Update: The term “Electronauts” isn’t a new term. Hat tip to John for pointing that out.