China’s Great Wall Motor Co. Aims for U.S. Sales by 2015

China’s Great Wall Motor Co. Aims for U.S. Sales by 2015

China’s largest SUV manufacturer, Great Wall Motor Co., wants to begin selling vehicles in America, and hopes to do so by 2015. 

“We started planning to enter the U.S. market two years ago,” the brand’s CEO Wang Fengying told Automotive News. “We need to study its laws and regulations (on safety and emission) as well as consumer preferences.”

Great Wall would be the first mass-market Chinese automaker to come to US soil, and is still investigating whether or not it would be cost effective to build its vehicles in the States, or import them from China. “Since the United States is far away from China and its import tariffs on vehicles are not particularly high, we would prefer to build the vehicle locally,” said Fengying.

Great Wall continues to grow around the world, making its emergence into the US seem more likely. The brand is currently expanding a plant in Russia, and is in talks with Thai officials regarding building a new full-size plant in Thailand.

In 2013, the Chinese automaker plans to sell 800,000 vehicles, 130,000 of which are supposed to be exported to countries outside China. Last year, Great Wall exported 96,500 vehicles, most of which were the Haval H6 compact SUV(seen above). Currently, Russia, Australia and South Africa are its main export markets.

[Source: Automotive News]

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