The NHL is running a compressed season, but at least one thing is the same as last year: there will be Detroit Red Wings themed Ram trucks again.
“We are very pleased to expand our relationship with Ram and create an enhanced visual to the outside of Joe Louis Arena that welcomes our fans,” said Tom Wilson, Olympia Entertainment President. “We are proud of the partnership and all that we are able to accomplish together.”
Last year Ram became the official truck of the hockey franchise, spawning a special edition truck along with a marketing campaign that included radio and TV ads. This year an expanded partnership includes two large displays outside the Joe Louis Arena.