Bringing the Ford Ranger back to the U.S. has been discussed since the first day it left, and one Ford executive thinks that there is a place for Ranger in North America, just not the same one that is sold worldwide.
“It’d have to be a true compact truck,” truck program marketing manager Doug Scott told Automotive.com speaking about the Ranger. “It has to be clearly differentiated from the F-150 in price, size, and fuel economy.”
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One of the biggest roadblocks for bringing the global Ranger to America is the truck’s size. As it is now, the Ranger is almost as big as the current F-150, and would probably cost almost as much. The international Ranger would probably steal some sales from the F-150, another reason why the current Ranger will never wind up on our shores.
If Ford does decide to bring back the Ranger, it will have to be an all new vehicle, though in any case, Scott says even the possibility of a new small pickup is years away.