McLaren is introducing a new interactive experience for computers and tablets, and as part of the announcement the brand released a teaser video of the P1 supercar.
The clip showcases the P1’s aerodynamics, touting the car as the “most aerodynamically advanced car in the world.” Take that Ferrari…
Exactly what the interactive experience will consist of wasn’t mentioned, but it will likely be a chance to get up close and personal with the McLaren P1, in digital form of course.
According to the brand, the P1 can put down more than 1,320 lbs of downforce, a full five times more than the McLaren MP4-12C. In response, Ferrari highlighted during the LaFerrari’s Geneva Motor Show unveiling that it can make the jump to 186 mph (300 km/h) in under 15 seconds – a solid two seconds faster than the McLaren P1.
McLaren will launch the new interactive experience in May, 2013.
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GALLERY: McLaren P1 live at 2013 Geneva Motor Show
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