2014 Mitsubishi Mirage to Cost Around $13k

2014 Mitsubishi Mirage to Cost Around $13k

Mitsubishi is preparing to introduce its new subcompact Mirage to the U.S. market, and today the brand said that it will be priced “around $13,000.”

Mitsubishi Motors North American product communications manager Roger Yasukawa confirmed as much to AutoGuide today, after a Canadian release indicated the Mirage would cost “less than $13,000,” in that country. Normally, that would be a strong indicator that the car will be even less expensive in the U.S. because cars typically cost a premium north of the border, though that may not be the case here.

Yasukawa said the price would be close to the $13,000 mark, but not that it would sit below before saying the car is meant to target Chevrolet Spark buyers. The 2013 Spark starts at $12,995 including delivery.

Powering the small car will be a 1.2-liter three-cylinder engine that puts out 74 hp and 74 lb-ft of torque. One of the least expensive cars on the market, the Mirage will also be one of the most fuel efficient and will be offered with either a five-speed manual or a CVT, and is expected to achieve 37 mpg in the city and 44 mpg on the highway when equipped with the latter.

Even though it will be one of the cheapest cars on sale in the U.S., Mitsubishi is including tilt steering, power windows and mirrors, automatic climate control, keyless entry, and a four-speaker, 140-watt stereo with USB connectivity as standard equipment on base Mirage models.

The Mirage will hit dealerships this fall.

GALLERY: 2014 Mitsubishi Mirage live photos


Discuss this story at mitsubishi-forums.com

  • Kinetis

    Competing against the Spark means the Mirage needs to look cool, which it doesn’t…

  • Mirage Forum

    Agreed on styling — Mirage is inoffensive, bordering on boring. But the car’s fuel economy kicks the Spark’s porky butt, especially comparing automatic transmission variants, which make up the majority of sales. Pricing will be the key question, and I’d wager that Mitsu will undercut the Chevy.

  • jcnspots

    I like the Spark on the inside, but it’s just plain goofy looking, while the Mirage is boring looking. The plus side to the Spark is the number of dealerships- I have a Chevy dealership only 12 miles from my house; the closest Mitsubishi dealership is about 45 miles away- that makes a difference- however, if it’s inexpensive enough and the gas mileage is what it’s said to be (significantly better than the manual Spark’s piddling 38 mpg highway), I’m very interested.

  • ephinly

    when getting 60 mpg or 4.4kms / 100 liters WHO ARES what it looks like, go buy your self that cool looking gas pig and work overtime to keep the tank full hahah another retard ^^^

  • Kinetis

    Your grammar and sentence structure is making me work overtime….

  • ephinly

    this is the car that will kill all this hybrid none sense. hybrids are the biggest joke scam in auto motive history. Look at this car 60 mpg13.000$ gas, how much do Hondas prius get? now you just paid 30,000$ for a hybrid that gets 60 mpg and a life time of maintaining a gas engine an electric motor AND a stupid battery that cost 5000$ and I say “life time” more like 8 years when the parts are no longer available and you are forced to trade( give it away) as a outdated vehicle that no one wants to have

  • Marty1974

    40 MPG not 60

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